Privacy Policy
Last updated: 6 July 2026
1. Who we are
BlueWaterMarine.ai (the "Service") is operated by BLUEWATER INTELLIGENCE LTD, a company incorporated in England and Wales (Company No. 17317576), with its registered office at 128 City Road, London, EC1V 2NX ("we", "us", "our").
We are the data controller for personal data processed through the Service. This policy explains what we collect, why, and your rights under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
2. Data we collect
- Account data: email address, display name, hashed password and authentication metadata.
- Vessel scans: uploaded boat images, AI-generated classifications, valuations, running-cost estimates and any corrections you submit.
- Uploaded images: photographs of vessels you upload to the Service; these are stored in our managed object storage.
- OCR & recognition data: text extracted from your images by third-party AI vision providers, together with brand/model matches inferred from that text.
- Contact & support data: messages you send via the contact form or by email, including any content you choose to share.
- Usage & analytics: pages visited, actions taken, device and browser metadata, error diagnostics.
- Cookies: strictly-necessary cookies for authentication and session state.
3. How we use your data
- To provide and operate the Service, including AI scans, fleet management and sharing features.
- To improve model accuracy and product performance using aggregated, de-identified data.
- To respond to support requests and communicate service updates.
- To protect the Service against abuse, fraud and security incidents.
- To comply with our legal obligations.
Our lawful bases are performance of a contract (Art. 6(1)(b) UK GDPR), our legitimate interests in operating and improving the Service (Art. 6(1)(f)), and, where applicable, your consent (Art. 6(1)(a)) and compliance with legal obligations (Art. 6(1)(c)).
4. AI processing
Uploaded images and derived text are processed by third-party AI vision and language providers to generate vessel classifications, brand matches, valuations and running-cost estimates. These outputs are informational only and should not be relied upon as professional valuations, marine surveys, legal advice or purchasing decisions.
5. Data storage & sub-processors
Personal data, vessel records and images are hosted on our managed backend (Lovable Cloud, backed by Supabase) with database and object storage located in the European Union. Outbound AI calls may be routed to providers whose infrastructure resides in the UK, EU or United States, subject to appropriate transfer safeguards (UK IDTA / EU Standard Contractual Clauses).
6. Cookies & analytics
We use strictly-necessary cookies to keep you signed in and to remember essential preferences. We may use privacy-preserving analytics to understand feature usage. We do not sell your data and do not use it for third-party advertising.
7. Retention
We retain account and vessel data for as long as your account is active. Support correspondence is retained for up to 24 months. You may request deletion at any time (see below).
8. Your rights
Under UK GDPR you have the right to:
- Access the personal data we hold about you;
- Request rectification of inaccurate data;
- Request erasure ("right to be forgotten");
- Restrict or object to processing;
- Data portability;
- Withdraw consent at any time where processing is based on consent;
- Lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.
9. Data deletion requests
To request deletion of your account and associated data, email founder@bluewatermarine.ai. We will action verified requests within 30 days.
10. Security
We use industry-standard measures including TLS in transit, encryption at rest, role-based access controls and row-level security in our database. No system is perfectly secure; we will notify affected users and the ICO of any qualifying data breach without undue delay.
11. Changes
We may update this policy from time to time. Material changes will be signalled on this page with an updated effective date.
12. Contact
BLUEWATER INTELLIGENCE LTD, 128 City Road, London, EC1V 2NX.
Email: founder@bluewatermarine.ai